We are often asked by our patients, “Your fee for this is over what my insurance company calls ‘usual and customary.’ Does this mean you are overcharging me?” Insurance companies, on an individual basis, come up with these fees for all dental procedures for a certain geographical region. When our state dental association asks these companies for data to see how the numbers were arrived at and which, if any, dentists were surveyed, they are told that the information is confidential and will not reveal it. The insurance company’s only reason for establishing artificially low “reasonable and customary” fees is to cause animosity between the dentist and the patient. It is the insurance company’s hope that the dentist will then lower his/her fees so that the company will then have to pay out less money. A dental plan is nothing more than a contract between the employer and the insurance company to partially pay for certain services. Our fees are set the actual costs of doing business in this PARTICULAR OFFICE. Costs can vary from office to office depending on the quality of service, materials used, lab costs, and many other factors. We have never tried to be a dental office for everyone, and by the same token, we have never tried to be the cheapest office. Our fees reflect the quality of service and the care with which it was delivered. As much as we love seeing new patients, if price is your only concern when choosing a dentist, then our office my not the the right one for you.